Frequently asked questions

Dormant leads are contacts who showed interest at some point, through a quote request, a website form, an appointment, or a past purchase, but were never followed up afterward. They're valuable because the interest was already there and the acquisition cost was already paid. Reactivation typically costs 3 to 7 times less than generating a new lead.

Reactivation rates typically run between 5% and 20%. That depends on the age of the data (data under 12 months old performs better), the quality and completeness of the contact information, how relevant your offer is to the audience, and how quickly you follow up after first contact. A database of 1,000 contacts realistically produces 50 to 200 responses.

We set up outreach flows through email, WhatsApp Business, and SMS. The channel choice depends on the industry and on which contact details are available. WhatsApp has the highest open rate of the three channels. Email scales well and is straightforward to run within GDPR rules. Every flow is set up within the boundaries of the GDPR and the Dutch Telecommunications Act.

The first responses and appointments are typically visible within 7 to 14 days of going live. The full reactivation process runs 14 to 30 days, depending on the size of your database. We track responses, booked appointments, and realized revenue throughout.

If there's no demonstrable uplift over your baseline, you don't receive an implementation invoice. We keep working at no charge until the agreed result is reached. Only tooling and usage costs are charged, if applicable. That risk sits with us, not with you.

Older data performs less well, but it isn't worthless. We start with a data audit: removing duplicate and invalid contacts, segmenting by recency and relevance, and prioritizing the contacts most likely to respond. We advise treating databases older than three years as a second priority.

Yes. Data Lead Reactivation works well in industries with recurring customer contact: dentists with patients who missed a check-up, hairdressers with regulars who stopped coming, installation companies with quotes that never closed, and real estate agents with viewings that never led to a purchase.

The No Missed Leads System is an automated infrastructure for lead capture and follow-up. It consists of an AI chatbot or intake flow on your website, automatic appointment scheduling, basic notifications, and a CRM connection. The system runs 24 hours a day and responds within seconds, so no incoming lead is lost to slow or inconsistent follow-up.

We go live as fast as your situation allows. In the first weeks we handle the implementation and the technical integration. After that we test and optimise based on how the system performs in practice. During the intake we agree a schedule together that fits your situation.

We connect with common systems, including Google Calendar, Calendly, HubSpot, Exact, Salesforce, and Pipedrive, through an API or through Zapier, Make, or n8n. Custom integrations are available within the Custom AI Operations System.

There's a one-time setup fee plus a monthly fee for maintenance, monitoring, and optimization — the exact cost depends on the complexity of your setup. We'll give you a clear quote after a no-obligation call. Add-ons like the AI Voice System for telephony and multi-channel automation can be booked separately.

No. The system takes over the repetitive first point of contact: answering common questions, qualifying leads, and booking appointments. Your team gets relief and more time for higher-value conversations. The system is a digital first point of contact. It doesn't replace human contact.

This package is recommended for operations-heavy businesses with roughly €3 million or more in revenue that want to grow without adding headcount at the same rate. Typical signs: disconnected tools that don't talk to each other, manual document processing, little real-time insight for management, and growth stalling on operational inefficiency.

Scoping and architecture take around six weeks, development 8 to 12 weeks. Implementation and go-live fall within the project. We work in agile sprints with interim feedback and updates.

No system migration is needed: we build on top of what's already there. The AI runs on our own, fully isolated GPU infrastructure. No business data passes through public AI tools. And the business case is made transparent before you commit to anything.

GEO stands for generative engine optimization: optimizing content so generative AI systems like ChatGPT and Google Gemini use and mention it in their answers.

SEO targets a position in the classic, organic search results. GEO targets a mention inside an AI system's answer itself, regardless of whether a classic results list follows after it.

AEO stands for answer engine optimization: optimizing content to give a direct, short answer to a specific question, often used in featured snippets and AI answer boxes.

Ask ChatGPT the exact question your customer would ask, or look at the AI summary above the Google results. If your business is mentioned, you're already visible. We can measure this for you, and repeat it over time, through our AI visibility scan.

Yes. Because few small businesses have set this up yet, competition for AI citations is still limited. Starting early gets you a lead that would often take years to build with classic SEO.

That varies by situation and depends on your site's current technical state and how much content already exists. An AI visibility scan gives a concrete estimate for your own site.

Classic SEO targets rankings in the organic Google results. AI-SEO does that too, but also optimizes specifically for how AI models like ChatGPT and Google AI Overviews choose a source to cite. That calls for different signals: a clear structure, answer-first writing, and structured data.

Yes. The AI visibility scan stands on its own and shows where you stand right now. From there, you decide with us whether a full engagement is needed.

Yes, and it often needs to. A site that ranks well in the classic Google results isn't automatically mentioned in an AI answer. The signals partly differ, so even a well-ranking site can be completely absent from ChatGPT or an AI Overview.

We run the buying questions your customers ask through ChatGPT, Google AI Overviews, and similar tools, and record whether and how your business gets mentioned. That baseline, and the progress after it, goes into the monthly report.

Yes. AI-SEO is a standalone service that runs on any existing site. If you do build a new site with us, we build in GEO from the start, which is cheaper and more effective than restructuring an existing site later.

Data Lead Reactivation has a one-time setup fee sized to the volume of contacts you want to reactivate, plus a results-based fee on the revenue the campaign generates. Both the setup fee and the percentage are agreed with you per project, and the fee structure scales favorably as contact volume grows. We'll size both to your database during a no-obligation call.

A worked example. With a database of 2,000 contacts and a 10% reactivation rate, you get 200 responses. If 30% of those convert into an appointment, that's 60 appointments. If 20% of those appointments lead to an order with an average value of €500, that's 12 orders and €6,000 in revenue. That's typically enough to recover the setup fee within just the first few customers.

Yes, for Data Lead Reactivation. If there's no demonstrable uplift over your baseline, you don't receive an implementation invoice. Only the direct tooling and usage costs are then charged.

The course is designed for business owners and independent professionals who want to apply AI directly in their day-to-day operations. No technical background is required. You'll learn to work with AI tools that save time immediately.

After the day course, you'll have one or more AI workflows you can put to use in your own business, know which AI tools matter in your industry, have a personal implementation plan for the next 30 days, and get access to templates, scripts, and checklists.

The in-person courses take place throughout the Netherlands. We also offer online courses, available regardless of location.

Yes. For the Custom AI Operations package, all AI processing runs on private GPU servers, fully isolated from public cloud tools. Your business data never leaves your own environment. For the entry-level packages (Data Lead Reactivation and No Missed Leads), we work with GDPR-compliant tools and only process data with explicit consent.

That is usually the case, and it is not a problem. We start with an audit: which contacts are still reachable, which are worth approaching, and which are better left alone. You see that picture before anything goes out.

Step 1: book a no-obligation call through the contact form, a 15-minute intake. Step 2: we analyze your lead database and present the business case. Step 3: once you agree, we start the implementation.

No. We work with businesses anywhere online, not only in the Netherlands. The in-person AI courses take place throughout the Netherlands. We also offer online courses, which have no location limit.