AI Automation
Data Lead Reactivation
We turn your existing customer database into direct revenue, with no ad budget. Old inquiries, past clients, and newsletter lists are each a revenue opportunity sitting untouched right now.
How it works
- Data audit and segmentation. Analysis and segmentation of your existing customer database.
- Outreach by channel. Email, SMS, and WhatsApp flows per audience segment.
- AI follow-up. AI-assisted response flows and conversion tracking.
- Results-driven. Results-based fee: we earn when you earn.
What you get
- Data audit and segmentation of your existing database
- Outreach flows by channel: email, SMS, and WhatsApp
- Copy and conversation structure per audience segment
- AI-assisted follow-up and response flows
- Appointment- or purchase-focused handoff to the client
- Tracking of responses, appointments, conversion, and revenue
Pricing
A one-time setup fee plus a results-based fee on the revenue the campaign actually generates. The exact fee is agreed with you before we start.
1,000 to 5,000 contacts
One-time setup: on request.
RESULTS-BASED FEE · AGREED PER PROJECT5,001 to 20,000 contacts
One-time setup: on request.
RESULTS-BASED FEE · AGREED PER PROJECTMore than 20,000 contacts
One-time setup: on request.
RESULTS-BASED FEE · AGREED PER PROJECTExpected performance: reactivation rates between 5% and 20%, depending on your offer, industry, and data quality.
Add-ons
AI Follow-Up System
Automatic follow-up and no-show recovery.
PRICE ON REQUESTAI Sales Funnel
More appointments and higher conversion.
PRICE ON REQUESTAI Retention System
Increase repeat purchases and customer value.
PRICE ON REQUESTNo cure, no pay guarantee
If there's no demonstrable uplift over your baseline, you don't receive an implementation invoice. Only the direct tooling and usage costs are then charged.
Frequently asked questions
What are dormant leads, and why are they valuable?
Dormant leads are contacts who showed interest at some point, through a quote request, a website form, an appointment, or a past purchase, but were never followed up afterward. They're valuable because the interest was already there and the acquisition cost was already paid. Reactivation typically costs 3 to 7 times less than generating a new lead.
How many leads can I realistically reactivate from my database?
Reactivation rates typically run between 5% and 20%. That depends on the age of the data (data under 12 months old performs better), the quality and completeness of the contact information, how relevant your offer is to the audience, and how quickly you follow up after first contact. A database of 1,000 contacts realistically produces 50 to 200 responses.
Which channels do you use for reactivation outreach?
We set up outreach flows through email, WhatsApp Business, and SMS. The channel choice depends on the industry and on which contact details are available. WhatsApp has the highest open rate of the three channels. Email scales well and is straightforward to run within GDPR rules. Every flow is set up within the boundaries of the GDPR and the Dutch Telecommunications Act.
How fast do I see results after launch?
The first responses and appointments are typically visible within 7 to 14 days of going live. The full reactivation process runs 14 to 30 days, depending on the size of your database. We track responses, booked appointments, and realized revenue throughout.
What if there's no result? Do I still pay?
If there's no demonstrable uplift over your baseline, you don't receive an implementation invoice. We keep working at no charge until the agreed result is reached. Only tooling and usage costs are charged, if applicable. That risk sits with us, not with you.
My database is over two years old. Can that still work?
Older data performs less well, but it isn't worthless. We start with a data audit: removing duplicate and invalid contacts, segmenting by recency and relevance, and prioritizing the contacts most likely to respond. We advise treating databases older than three years as a second priority.
Does this work for B2C businesses like dentists or hairdressers?
Yes. Data Lead Reactivation works well in industries with recurring customer contact: dentists with patients who missed a check-up, hairdressers with regulars who stopped coming, installation companies with quotes that never closed, and real estate agents with viewings that never led to a purchase.
Ready to start?
Ready to activate your database?
Book a no-obligation call and find out what's hiding in your customer database.